In a country like India, people of different strata have
completely diverse mindsets. The elites belonging to the high-class blindly
spend on the goods and products that they buy. Even the smallest thing has to
be from branded shops. They think that looking at the price tag of a certain
product is very embarrassing and out of the class. On the other side come the
middle class people who think twice before spending on the smallest article.
They love the concept of bargaining and do not hesitate in looking at the price
tag before the apparel or the garment. Shopping clothes has been a matter
of conflict for both the sections, but now it is the main reason for the
scenario changing.
Shopping is one such thing that has removed any kinds of
distinction. It means that the products and articles that were highly-quoted
and used only by elites are now fairly used by the middle class as well. The
malls have been the greatest influencing factor for this, as they showcase the
high-end products so well that anyone can get tempted to purchase them just for
the status symbol. You can often find people commenting and admiring the
attires by the brand names, like your friend might be amused and exclaim about
your dress being of a known brand. For that matter when you shop with your
credit cards, your information is shared with the shops and you get offers on your
cell phone form them. If you are earning you are bound to be hit with a random
call from a bank giving you numerous credit
card offers with schemes.
You can avail the card offers when you shop at various
online stores and get the discounts when you pay with your credit cards. Some
people get really skeptical about sharing any such personal information, but if
you opt for a genuine online store of a reliable brand then these worries are
easily wiped off. People in India have a tendency to bend over the word
‘discount’ or ‘free’, and the store marketers understanding the same very
smartly weave their strategy of hitting the target audience. They are well
aware of the fact that today’s consumer has become very smart with consumption,
and so they cannot be fooled with any false claims.
They can be hit with emotional strategy as people in this
country buy with their heart and not mind. Willing to get that extra edge over
others people, they willingly buy clothes that are high-priced. In fact, few of
them engage in luxurious shopping
online just to show off and if they are hard-core shopaholics. They
don’t even mind paying way more than it deserves for a certain article just in
the name of the brand. Luxury is a fever
that everyone has gripped in terms of living.
With the malls coming up, they have enabled common man to do
shopping of clothes and other
articles which they could never think of, due to which the world of shopping
opened for all.
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